Marc Cohen Marc Cohen

Random untargeted outreach

Random untargeted outreach: I'd love to see how xxx can help unbundled vc with *substitute any service I don't need*. If you're not the right person for this, could you point me to whoever is.

Me: nobody here is the right person for this.

Harsh?

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Marc Cohen Marc Cohen

Founders and team members and ethics

Founders, if one of your team reached out to me for advice on what investors are looking for because they want to start something themselves, would you want to know?

They say it's not imminent but have done some research.

Obviously asking for a friend 🤐

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Marc Cohen Marc Cohen

Solving a real problem

I always like a pitch that convinces me it's solving a real problem that people will pay money for that can generate a venture scale, and ideally much bigger, outcome.

If that's there as early as possible, I'm paying attention. I can't speak for others but I'm laser focused on that.

If it's later and/or not presented as directly, people may never get it or get to it.

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Marc Cohen Marc Cohen

Extracurricular for university

My son just asked me, "What extracurricular stuff do I need, over and above results, to get into a good university?"

He's 14 and just started his first year of GCSEs. It shocked me that he's already thinking of this. I love that he's planning ahead.

How would you answer?

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Marc Cohen Marc Cohen

Hinton Nobel congrats

A bit late, but congratulations to Geoffrey Hinton on his Nobel. My AI Masters course was run by one of his mentors, Inman Harvey.

We never knew until Hinton tweeted about this when he got the Turing Prize.

I can't find any images of them together so this will have to do.

Link to Turing Prize tweet in the comments for those who are interested.

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Marc Cohen Marc Cohen

Obligatory

Obligatory chopped liver and pickle sandwich at Tongue & Brisket.

Who's up for a Tongue & Brisket meetup next time I'm in town.

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Marc Cohen Marc Cohen

Yaawwwnnnn

2h9m of plane sleep. A three hour longer day. It's coffee time.

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Marc Cohen Marc Cohen

Tony Stark energy

Tony Stark energy this morning with Kyle Lightbody who is building something impressive in the property space.

The Channel Islands connection comes good in Dubai.

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Marc Cohen Marc Cohen

Process => Outcome

Your outcome will reflect your process, not your beliefs.

Build a process that reflects your beliefs and you will get the outcome you want.

Don't? Then don't be surprised if you get the same outcome as everyone else.

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Marc Cohen Marc Cohen

My ears hurt

Current status: listening to painful cover versions at breakfast.

My ears hurt.

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Marc Cohen Marc Cohen

Pre Dubai airport report

Waiting at the airport to fly to London before I fly to Dubai tomorrow for Expand North Star.

Couple of nice coffee meetings this morning. Have to finish an article this afternoon.

This evening I'm going to the BIll Murray comedy club to see how the pros do it.

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Marc Cohen Marc Cohen

B2B mission driven startups

Again and again and again, if you are B2B and mission-driven to help a human end-user, you need to lead with why the business buying your product will care. That's not the human it supports at the end.

This is one of the most common deck and pitch problems. I see it all the time.

It is great that you care. I care. But you only get to fulfil your mission if the business buying your product cares.

Why do they? Make me believe it. That's your pitch.

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Marc Cohen Marc Cohen

Why warm intros matter

Why do warm intros matter?

People are busy. They have to make decisions on which meetings to take on very little info.

Cold means it is less likely to be useful.

Warm with no context means they can't have enough confidence to be sure it's useful.

Warm with tight context is best. Context so they can figure out if they should. Tight because they can make a quick decision. Make their life easy.

They still might not take it but you've given it your best shot.

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Marc Cohen Marc Cohen

Founder vs entrepreneur

Founders, do you consider yourself entrepreneurs? Do you see any difference between the skills you need to be a founder and an entrepreneur?

I'd love your feedback. I'm writing an article on entrepreneurship and all the distinctions I can see seem like different categorisations of the same underlying skills.

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Marc Cohen Marc Cohen

The best way to find angel investors

Founders, here's the best way to find angel investors:

Find people that are sector experts. They should much more easily understand you are solving a real problem people will pay for.

That makes it easier to get in front of them and for them to invest. Anyone else, you have to convince them it's a real problem from scratch.

If you can't get in front of sector experts or convert them, either your messaging is wrong or you're not solving a real problem.

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