Why warm intros matter

Why do warm intros matter?

People are busy. They have to make decisions on which meetings to take on very little info.

Cold means it is less likely to be useful.

Warm with no context means they can't have enough confidence to be sure it's useful.

Warm with tight context is best. Context so they can figure out if they should. Tight because they can make a quick decision. Make their life easy.

They still might not take it but you've given it your best shot.