Why invest in Ctrl Alt
Why have I invested in Matt Ong's Ctrl Alt?
I look for:
1. Very strong founders
2. building differentiated products that matter
3. that can scale fast
4. with huge potential markets,
5. a plausible route to market
6. and great unit economics
1. Matt is very strong. He doesn't fit my prior founder stereotype. I may write about this another time.
2. Ctrl Alt can do something nobody else can. It can sit between investors and alternative assets and bring them together in a regulatorily compliant way at a speed and cost structure that nobody else can match. Matt's background in structured products is a huge help here.
4. This enables an almost unimaginably huge potential market. It enables access to those markets in a way that has never previously been possible. Others have tried but haven't built the right tech or structure to do this. This is about creating products that don't currently exist for those potential clients. Does providing the product at this price point enable something incredible? Does it release unseen demand? That's the bet here.
3. Because it is a B2B offering that sits between clients and products, to scale fast you need to find existing businesses that have clients that want product and producers that need to find clients. They need a Ctrl Alt to sit between them. If both producers and those businesses are large enough, you can scale very fast. This is the benefit of a B2B approach.
5. I can't really talk about this but it's already happening.
6. The business is built on great technology that enables this access at a very low price point. The unit economics are great. It's about providing it at scale in a huge market.
This is why I have invested. Let's see how it plays out.
