Trust your gut but figure it out.

It's hard figuring out who to invest in. I have an investment framework. I know what I'm looking for in founders. I know what I'm looking for in a business.

Sometimes, sometimes, there is something outside of that and my gut says yes! And sometimes my gut says no.

Typically I go with that. It's telling me that for a reason.

Then I spend time on self-reflection and figure out why the hell my gut is saying that.

Most of the time I learn something new that matters to me. I then pull that back into my investment framework and make changes to my investment process and questions I need to ask to reflect that.

Occasionally I realise I have a bias that is incorrect and need to get over.

You can take this into any part of your life. Your gut typically tells you things for a reason.

Whatever it is, don't just trust your gut, figure it out.

#founders #startups #venturecapital #buildinginpublic #investinginpublic