Top tip for fundraising
Ahead of my founder breakfast this morning, here's my top tip for fundraising:
Put yourself in the mind of your investors and make it as easy for them as you can.
Founders, we're not asking for your sympathy (cue tiny violin) but empathy will help you. If you understand our problems and how we have to manage our time and our process, you will have a much better chance of selling to us. And this is a sales process.
Find out what this means in practice at the breakfast this morning. And you never know, it might inspire a few more posts.
