The urgency differential

Raising money is hard. Partly because there is often an urgency differential between raiser and raisee.

To the raiser, this is the most important thing in the world. To the raisee, it's on a long list.

Be polite, persistent and respectful, and remember the differential. If they don't reply with the urgency you would like, it's rarely personal.

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You have to know what matters to you