The power of brand

Three weeks ago, at the request of my 12-year-old son, I attended the KSI boxing match at the O2. There were 8 fights, largely between YouTubers. KSI is a YouTuber with 24 million subscribers.

23 years ago I attended Holyfield vs Lewis II in Las Vegas, a huge heavyweight world title unification fight.

The KSI event was so much better. Everyone cared about every fight and the atmosphere was incredible.

5 years ago nobody imagined YouTubers boxing would sell out the O2. The power of personal brand has just begun. I can only imagine what it will look like in 5 or 10 years' time.

Your view may differ. But a strong view about the world will help you build or invest or both. As long as you are right.

#founders #startups #venturecapital #buildinginpublic #investinginpublic