PoC advice

Founders, if you are doing a PoC, remember these three things:

1. Make sure you get regular feedback, not just at the end.

2. Get paid. Some companies run lots of PoCs. You need to know that they care. You need to be able to demonstrate to investors that they care. If they don't care, you may be wasting your time.

3. Define upfront what success looks like. What will it need for them to roll this out nationally or globally. This will tell you exactly what problem they think you can solve. It's not always what you think it is. You can take this insight into other sales pitches. What do you do to make sure a PoC is successful?