Large existing Total Addressable Markets

Founders, sometimes your startup is in a space with a huge existing Total Addressable Market (TAM). The main thing that tells me is there are large existing players.

Tell me what pain point they are not addressing, why that pain point matters, how you solve it, how big a market that could be and why.

That market size could be much bigger or smaller than the original TAM. The existing one is irrelevant.

#founders #startups #venturecapital #buildinginpublic #investinginpublic

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Evening update - 3 Jan 23