If you have a US focus, find US investors

Founders, if your business has a US focus, try and find US investors. They will value you more highly.

European investors often don't understand how directly tackling the US market means you can get much bigger before you need to adjust your product and go-to-market motion for new geographies.

That can justify a higher valuation.

#founders #startups #venturecapital #buildinginpublic #investinginpublic