How much to raise

Founders, here are some ways to consider how much you should try to raise at Pre-Seed or Seed:

1. Consider what you want to achieve by the next raise and how quickly. How much money will get you there? At some point there are diminishing returns on additional funds.

2. Are you a security blanket or a back-to-the-wall person? Some people perform better knowing they have room to manoeuvre and some when they know it's all or nothing. If you're the former try and raise more and if the latter, less.

3. Consider dilution. More raised means more dilution. Too many founders over-index on this. While it does make a difference, the most important thing is maximising your chance of success.

4. How large a raise will the market take? Consider the size of the opportunity and how attractive it might seem to investors.

Put it all together and you will have a good idea of how much to raise.

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