Good is the enemy of great

Good is the enemy of great. A famous quote that's never been truer.

When things are going well your motivation to improve is not so strong. If your back is to the wall, you have no choice but the figure it out or die.

Founders, if you can, figure out what you would change in your business if it wasn't working. Find a way to generate that gun-to-the-head mentality even when the gun's not there.

Great entrepreneurs have this. They go at the same pace and intensity even when things are going well.

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