Genius marketing hack
Genius marketing hack: add your startup to a list of banned apps to make it popular.
From the article (link in the comments):
When Wolfe Herd noticed signs outside local college lecture halls banning social media platforms in class, she hung additional signs, adding Bumble to the list.
No one knew what Bumble was yet, so when we associated ourselves with these products ... we inserted ourselves into the assumption that that would be the app that they would want to use in class,” she said. “All of a sudden, those downloads started going up.