Do things that don’t scale to understand your customers intimately

Do things that don't scale to understand your customers intimately.

Founders, on day one you need to understand the problem they are hoping your product will solve.

To do that you have to talk to them. Not try and guess what extra feature will make the difference or send a survey or email and ask for feedback. Actually call them up and talk to them.

Then you can adapt your product and messaging to reflect what your customers actually want.

That doesn't scale. It doesn't need to once you understand your customers intimately.

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