Be so good they can’t ignore you

"Be so good they can't ignore you." - Steve Martin.

There is a lot of advice flying about on how to raise venture capital, some of it from me. All of that advice is meant to make it as easy as possible for potential investors to see how good you are.

The underlying truth has to be that when they see it, the opportunity is truly great.

In other words, be so good they can't ignore you.