1,000 LinkedIn Followers

unbundled vc was released to the world at the end of August last year. On New Year’s Day it hit 500 followers. Two nights ago, 37 days later, it hit 1,000.

How did I achieve this despite being immaterial in the venture capital world?

1. I made a commitment to post every day and stuck to it.

2. At the start I just posted. Now I have a format and stick to it.

3. I post in my authentic voice. People can tell if you are inauthentic. I hope that if people meet me I sound like the same person.

4. I post in my name then repost as unbundled vc. Personal posts get much more traction.

5. I try and learn from which posts get most traction. It’s not always obvious to an observer, impressions can vary wildly from likes and comments. LinkedIn can tell who is reading so impressions are important.

6. When you take a break you get less traction when you come back. LinkedIn wants you to post every day. I don’t post at weekends or when I’m not working. This hurts me but I made a decision that break days are just that.

7. I’ve not invited connections to follow unbundled vc other than one person by mistake. (Sorry Paul Tyler and thank you for following.)

8. I got lucky with LinkedIn’s algorithm. It must have started recommending unbundled to people. It will stop at some point and that will hurt.

9. I stuck to it. In any task, if you think what you are doing is right you have to stick to it. Don’t expect results quickly.

10. I don't have a 10. If I think of anything else I will put it in the comments.

tl;dr - keep grinding

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