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Would I break my own rules to invest in this?

A mental hack I use when deciding whether to invest in a business is, "Would I break my own rules to invest in this?"

I have a list of things I like to see before I invest. If I want to invest despite some of those being missing, that shows how much I like the opportunity.

Typically those investments have gone very well for me.

#founders #startups #venturecapital #buildinginpublic #investinginpublic