Why are #founders important in #startups?

In #venturecapital there are so many critical decisions between now and exit, the difference between a good and great founder can be 10x.

What am I looking for in a founder?

The ability to be compelling. The most important founder skill is sales. You need to be able to sell to investors, to clients and to persuade employees to join a business that may not exist in a year.

What is my most common #feedback?

Not compelling enough about why I should invest. The most common reply is to explain why the business is great. This misses the point. I listen to learn about you, not the business.

#buildinginpublic #investinginpublic