Over the weekend, a founder in my network asked for questions I would like to see answered in a Series A deck or FAQ.

This is the list I sent them. What did I miss?

Where do you fit into the overall ecosystem in your space?
What is your Ideal Customer Profile (ICP) and how does that differ from other players in the space?
How did you figure out your ICP?
Why is this a must have rather than a nice to have for your ICP?
How are you going to market and can you evidence this works and scales?
Why are you the right team? So many sub-questions here - what skills do you have on the team now and what are you missing and when do you plan/need to fill those gaps?
What is the market size given the ecosystem?
Unit economics and what drives them i.e. how sensitive are they to cost of acquisition, churn etc
How much are you raising and at what valuation?
What growth rate do you expect this raise to drive?
How much runway will you have?
How do your plans change if you don't hit your growth targets, if you hit good but not killer growth?

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