Founders, if you have a lead VC you can now book straight into my diary with no filter.

I typically use a video pitch as my first filter rather than a pitch deck. I need that filter because of the volume of applications.

Now, if you are a pre Series A digital tech startup with a credible lead investor you can book straight into my diary. No filter. I don't need a filter because your lead has done that for me.

I've included extended hours to make sure we can meet quickly because I like to move fast and not waste anyone's time.

Why?

This was inspired by my receiving three introductions in 24 hours by VCs to founders whose rounds they were leading. I rate the VCs. I asked myself why I was asking for a video pitch when I knew they would meet my minimum quality requirements.

I didn't ask for the videos, I went straight to meetings and my investment in one of them is closing soon.

I could have missed the deal if I'd insisted on a video pitch and added friction to the process.

Any chance you have to remove friction where it's not necessary, take it.

#founders #startups #venturecapital #buildinginpublic #investinginpublic