#founders, if you've ever struggled to get honest feedback on an idea or product, read The Mom Test Book by Rob Fitzpatrick.

I am re-reading it now.

"You aren't allowed to tell them what their problem is, and in return, they aren't allowed to tell you what to build.

They own the problem, you own the solution."

https://smile.amazon.co.uk/Mom-Test-customers-business-everyone-ebook/dp/B01H4G2J1U/

Thank you again Edgar Smith for the recommendation.

#startups #venturecapital #buildinginpublic #investinginpublic