Q. How do you make a good first impression with investors?

A. Tell your story compellingly and concisely.

Q. Why does that matter?

A. A compelling storytelling skill correlates strongly with sales skills and sales is one of the most important founder skills because you have to be able to sell your product, to raise from investors and to persuade people to work for you who have many choices.

The ability to tell your story concisely means you understand your business well. It's often said that if you can't say it briefly you don't understand it.

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