Founders, a classic problem I have that comes up time and time again is I don't understand your market as well as you do. I don't personally know the pain point you are solving.

Find a way to make it easy for me to know these as well as you and it will be much easier for me to invest.

I can only make informed decisions. If I can't get to a high enough confidence level, I have to let it go.

This will also apply to other investors. What is important to them may differ.

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