Figuring out market size when you are creating your own market requires lateral thinking and creativity and evidence.

When Willo® were raising their last round, Euan Cameron and I sat down and figured this out.

We started with how estimating how many people are recruited every year in Europe and the US. Then what proportion might reasonably want to use asynchronous video to screen candidates at scale. Then how much could reasonably be charged per candidate.

We evidenced the latter with estimates of time saved per candidate and therefore the ROI for any customers using the product.

The market size is huge. The ROI for customers is huge.

There is no official market size for Willo®. With lateral thinking and creativity and evidence you can produce numbers that make sense, you can back up and (ROI) you can use for marketing and sales.

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