Q. What am I looking for in a competitive space?

A. Differentiation that matters and how good are you at executing vs your competitors.

Q. What is differentiation that matters?

A. If it could make all the difference - a must have and not a nice to have. The differentiation is the product rather than a feature.

Q. And execution?

A. Execution matters in all startups. In a competitive space what matters is how well you execute compared to your competitors. If your competitors are great at execution it will be hard to win, no matter how good you are.

This is often why people prefer to compete with incumbents rather than other startups but there are counterexamples. Microsoft is executing really hard right now on adding AI to all their products, for example.

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