Yesterday I promised to tell you the startup I had committed to. I am excited to say that business is Kuai Commerce.

Kuai Commerce helps ambitious international brands sell their products in China using the power of social commerce.

Why do I like it?

Very strong founders with founder market fit, an evidenced client need that is not met in the market and a ridiculously huge market.

What don't I like?

Geopolitics, Chinese economic situation

Why am I investing?

The most important factor in early-stage investing is founders. Here we have very strong founders with expertise in the space which means they know there is a gap in the market.

I have taken two client calls, one recorded so Jonny could share with other investors, and both wanted to be able to sell in China on the main local channels like WeChat. Nobody else can enable this.

There are potential negatives on any deal and you can always find a reason not to invest if you dig hard enough. You have to decide what is important to you.

While you are figuring that out, remember how important founders are. They should be at least 50% of your decision.

It is relatively quick to figure out if founders are strong. You naturally spend much more time analysing the business. That makes it mentally hard to stick to your founder weighting. Find a way that works for you.

If anyone would like an intro to the founders let me know, please.

Ask me anything.