Many investors are avoiding consumer-facing startups because they are worried about the cost of living affecting demand for their services. If the fall off in demand is that severe, there will be a recession and B2B startups will also find it harder to get and keep customers.

The companies, consumer-facing or B2B, that thrive in this environment will kill it when things normalise.

Bonus: James (original post linked below) is a great guy and you should totally listen to his podcast, Riding Unicorns. It's on my playlist!

#venturecapital #startups #investing #buildinginpublic #investinginpublic

A lot of reports of UK startups finding it harder to raise money right now