What is authenticity on LinkedIn and why does it matter?

For me it's, "Can I imagine myself saying this."

Rewrite it until you can even if those aren't theoretically the perfect words.

If you don't sound like yourself, people will notice and they won't like your posts. This is why most company posts suck, they have no authentic voice.

Most importantly, you have to sound like the same person if you meet someone because that may be one of the reasons they wanted to meet you!

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